"It's time to do it but the right way!"

After years of searching for fine fabrics and understanding a good design, we didn't just make apparel we made a lifestyle!   

LaSeen

La Seen is a title that can be spelled differently and mean different things. The challenge was to take the letter س from the arabic alphabet and create a name that sounds the same but means something else in a different language. Scene in english and س in arabic are pronounced identical and therefore create a pair of homonyms.

"The Sound of La Seen is like water with waves of different cultures; something like the Mediterranean Sea."

Growing up in Brooklyn, you hear many stories. What is a story without setting the Scene? In some stories the Scene itself is a character and in some cases the main character.

Al is the arabic translation for the word "the". Al translated in Spanish is la. The merge of the two words La Scene conveyed what I wanted you to know but not what I wanted you to see. Seen is more aesthetically pleasing, giving us La Seen.   

The two words La Seen complement each other like "a suit and tie" (So you MUST stay fit!!!). The sound of La Seen is like water with waves of different cultures; something like the Mediterranean Sea!